DIGITAL HEALTHCARE PROVIDER, USA
The hiring challenge
Upgrading a Chief Marketing Officer to Drive Growth & Market Positioning
The Challenge
Our client, a fast-scaling digital healthcare provider, had reached $80M+ revenue but was struggling to accelerate growth. Their marketing lacked strategic direction, brand positioning was unclear, and demand generation was failing to convert at scale.
The incumbent CMO had strong B2B experience but lacked the commercial acumen to drive revenue growth to meet both the needs of enterprises and consumer/users. With ambitious expansion plans, the business needed a data-driven, demand-focused CMO who could build a scalable, high-performing marketing engine and drive creative initiatives around social platforms, and leveraging influencers.
Our Approach
We executed a high-touch, structured search, leaving no stone unturned to identify and win over the right marketing leader.
Mapped key talent pools, targeting high-growth healthcare, SaaS, and consumer technology companies.
Sourced candidates from direct competitors, adjacent sectors, and proven scale-up environments.
Used multi-channel headhunting, engaging high-caliber CMOs—many not actively looking.
Rigorous assessment ensured only top-tier, commercially focused marketing executives made the shortlist.
Given the sensitive nature of replacing an incumbent, we handled the search discreetly, providing a pre-vetted shortlist before any transition was made.
The Result
We placed a data-driven, growth-oriented CMO with deep experience in demand generation, digital acquisition, and revenue marketing. Within months, they had:
✅ Redefined the company’s GTM strategy, improving brand positioning and market differentiation.
✅ Built a scalable, high-impact marketing function, driving pipeline growth.
✅ Improved conversion rates and marketing ROI, accelerating revenue expansion.
This transformational hire has helped the company gain market share, improve brand authority, and position itself for long-term growth.
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